317 Market Street Studios is an iconic building in the heart of downtown Rockford. Its roots date back to the late 1800s, when Knute Knutsson started the Rockford Illustrating Company, which in its time, was one of the most diversified graphics arts company in the country. The firm called 317 Market St. home for 77 years. Anchored by an ground-floor art studio, today this truly historic mixed-use development is within walking distance of fine dining, entertainment and a host of activities offered along the Rock River.
The stretch of Madison Street from East State to the YMCA marks Rockford's East Bank District. The area is highlighted by a picturesque view of the Rock River as it meanders through downtown. The UW Health Sports Factory, Rockford Park District's Riverview Ice House, Prairie Street Brewing Company, Mary's Place, American Lombardi Club and the Verdi Club mark the area's entertainment hot spots.